Business Leader Vision Preparation Guide

2 min read

See below list of questions to get you thinking about your vision for your photoshoot.

Please take some time to think through each question before your vision call.

From experience, clients who take the time to think about their vision receive better end results.

1. What will your headshots be used for?

   1. • (For example: company website, LinkedIn, board presentations, press releases, investor relations, keynote speaking engagements, or executive branding.)

2. What are the emotions that you want to convey through your photos? 

   1. • (Authority, trust, innovation, vision, calm, confidence, empathy, decisiveness, etc.)

3. What is the story of your headshots? 

   1. • (Is it a new leadership role? A company rebrand? A milestone moment? A public-facing profile update?)

4. When someone looks at the photos from your photoshoot, what will they be thinking? What will their initial reaction look like?

   1. • (Consider how board members, clients, investors, or team members might interpret your image.)

5. What themes would you like to convey in your headshots?

   1. • (Polished and powerful? Down-to-earth and relatable? Bold and visionary? Calm and focused?)

6. What is the overall mood of your look?

   1. • (Formal and authoritative? Calm and composed? Forward-thinking and innovative? Approachable yet confident?)

7. Does the overall mood of your look match the image you want to project as a business leader?

8. How will your outfit compliment this mood?

9. How will your hair and makeup compliment this mood?

10. What are some past experiences from your leadership journey that you can pull from to feel connected and grounded during your photoshoot?

11. What expression do you want on your face when taking the photos?

12. Envision a scenario where your natural reaction would be to make the expression that you are going for with this look. What is that scenario?

13. If you already have headshots, how was your experience working with your previous photographer? 

14. If you already have headshots that you are happy with, how will your new headshots add to your marketing toolkit?

15. If you have headshots that you are not happy with, what do you not like about them and what will you do differently this time to get headshots that you are happy with?

16. What is the editing style that you would like to see for your final retouched images?

17. Is there anything else that you want to mention to your photographer?